Mood House

Details

Web store design and development on Shopify taken to market with search ad strategy consulting, implementation and performance analysis.

Mood House is a small design outfit in Portland developing digital templates for branded events. They wanted an eCommerce website that focused on product landing pages for a smooth purchase experience. I designed and developed a custom theme with Shopify for its intuitive CMS and design editing features.

I consulted on a first take-to-market effort with Google Performance Max ads across all of Google's ad platforms - search, display, shopping, Gmail, and YouTube. A set of over 1,200 ad creative combinations were developed and uploaded to the platform with a 14 day test run. I delivered a performance analysis, and handed off configured tools and recommendations for the client's next steps.

Deliverables

Content Management System
eCommerce Store
Website
Search Marketing Campaign
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